The results of the competitor analysis performed by Accenture volunteers on behalf of LEAD International were presented by Graham Ward in mid October at the Committee of Directors meeting for the LEAD international member programmes. The member programmes operate the local elements of the LEAD training programme in twelve countries/regions around the world. The main findings of the competitor analysis served to emphasise how unique the LEAD programme is its combination of learning style and content, alumni numbers, global spread and sectoral coverage. Only six programmes were identified that were sufficiently similar in content and target group to the LEAD programme to be considered as close competitors, but none of these provided the extent of reach across countries and organisation type that LEAD offers to its participants. This point was emphasised in the opening presentation of the 2011 International Session (which followed the Committee of Directors meeting); workgroups for this intensive six day culmination of the annual Fellows programme are created specifically to cross the boundaries of country, culture and organisation. Whilst serving to emphasise the unique value of the LEAD programme, the competitor analysis also identified a range of areas around brand and commercial awareness that can be strengthened through the LEAD2.0 project.
Leapfrog and LEAD
The results of the competitor analysis performed by Accenture volunteers on behalf of LEAD International were presented by Graham Ward in mid October at the Committee of Directors meeting for the LEAD international member programmes. The member programmes operate the local elements of the LEAD training programme in twelve countries/regions around the world. The main findings of the competitor analysis served to emphasise how unique the LEAD programme is its combination of learning style and content, alumni numbers, global spread and sectoral coverage. Only six programmes were identified that were sufficiently similar in content and target group to the LEAD programme to be considered as close competitors, but none of these provided the extent of reach across countries and organisation type that LEAD offers to its participants. This point was emphasised in the opening presentation of the 2011 International Session (which followed the Committee of Directors meeting); workgroups for this intensive six day culmination of the annual Fellows programme are created specifically to cross the boundaries of country, culture and organisation. Whilst serving to emphasise the unique value of the LEAD programme, the competitor analysis also identified a range of areas around brand and commercial awareness that can be strengthened through the LEAD2.0 project.